Cookie Policy

We use cookies to help improve your experience of our website at parkalytics.com. This cookie policy is part of the Parkalytics privacy policy. It covers the use of cookies between your device and our site.

We use third-party services for analytics. While these services use their own cookies, we have outlined how we use these providers below. For more details, we recommend reviewing the individual privacy policies of these third parties (e.g., Google’s Privacy & Terms).

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from parkalytics.com. In such a case, we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalize your content (e.g. advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service. We use third-party cookies provided by Google Analytics to monitor and analyze the use of our website.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing.

We use essential cookies to enable certain functions on our website.

Performance cookies

Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. In many cases, the information these cookies collect is anonymous; however, some cookies may collect data that is classified as personal information, such as your IP address.

We use performance cookies on our site. Specifically, we use Google Analytics to help us understand how visitors arrive at and interact with our site. These cookies collect information such as your IP address, device type, and pages visited. This data is used to generate aggregated reports to help us improve Parkalytics. Google may also use this data according to their own policies.

Functionality cookies

Functionality cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party services.

We use functionality cookies for selected features on our site.

Targeting/advertising cookies

We do not use 3rd party targeting and advertising cookies.

How to Opt-Out of Google Analytics

In addition to your browser settings, you can opt-out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.